Qdoba, the national fast-casual Mexican chain known for customized burritos, tacos, bowls and other favorites, has unveiled its new ‘United by Flavor’ campaign to celebrate “flavorful food, flavorful places and flavorful people.” The campaign builds on Qdoba’s approach to personalizing every dish to the guest, and welcoming “people of all flavor profiles” to walk in through their doors.
“We love giving our guests the freedom to try our food and create their own meals. In fact, we think that’s where the real magic happens, when people pair the most unlikely ingredients and make their own masterpieces,” said Jill Adams, vice president of marketing, QDOBA. “As great as our ingredients taste individually, they taste even better when the flavors are united together.”
Qdoba backs up this statement in full by charging nothing for guacamole, queso and other premium ingredients. Their ‘Our Good Guarantee’ also allows guests to try new and different flavor combinations risk-free—if you don’t like what you ordered, Qdoba will make you something different for free.
The campaign also highlights Qdoba’s focus on fresh ingredients and maximizing in-house preparation. Everything from avocados to jalapenos are carefully sourced and stored. Staff slice vegetables and fire-grill steak and chicken on a daily basis.
Qdoba is also remodeling several of its restaurants to better represent the united by flavor campaign, as well as delivering an expanded alcohol menu to a select few. Some Qdoba guests will be able to treat themselves to draft and bottled beer and margaritas.
For more information, visit Qdoba online.
Benjamin Brown is a seasoned restaurant writer and hospitality consultant, serving up SoCal's hottest food news and reviews.