Pink booths line the walls of the vast open-air dining room, which flows right into a broad patio that takes in the best of Glendale’s bustling Brand Boulevard and Americana at Brand, the elegant shopping mall that gives Frida Americana its last name. A labyrinthine menu, brightly colored margaritas and elegant tequila flights complement a bustling atmosphere quite nicely, allowing Frida Americana to integrate Mexican taste into a posh LA vibe.
Frida Americana plays to its audience quite well, showcasing all the amenities you could ever hope for in a stylish full-service Mexican restaurant. Hot tortilla chips with hotter salsas meet you about as soon as you sit down, making tableside guacamole a must. The challenge then ensues, as there are far more choices than the appetite can handle. Should you order a village Mexican salad, served in a grilled crispy cheese bowl, or opt for the zucchini and poblano chowder? Or do you skip on both, focusing instead on the street corn, sweet at heart with chile and cotija to bring out its full character?
Mexican classics are ever-present at Frida Americana, highlighted by a custom enchilada menu where guests choose their filling and their sauce. It’s always a tough call, but you don’t have to look back once the steak enchiladas, covered in a bold, earthy mole sauce, arrive at the table. And since you’re here to indulge, the sirloin and chicken flautas hold that desirable fluffy crunch that’s so rarely found in anything besides this deep-fried favorite.
Moving away from the tortilla and toward the more premium dishes, Frida’s steak, seafood and house specialties add a significant dimension to the menu. The camarones al ajillo, or shrimp in garlic butter sauce, are as just decadent as they sound.
While it will be hard to save room, dessert should not be missed. It rains caramel at Frida Mexicana, with crepas con cajeta, flan and churros made all the better with that ridiculous and addictive sauce.
Drinks, or course, are a staple here, with an alluring margarita selection that includes blueberry mint, tamarind, Jamaica and your classic mango, among others. The tequila flights are Instagrammable to say the least, as is the fun and eclectic crowd that keeps the party going until closing.
For those looking for a fun twist on brunch, Frida Americana offers a Sunday Mariachi Brunch, served weekly from 10:30 a.m. – 3:30 p.m.
Frida Americana is located at 750 Americana Way, Glendale, California 91210. Open 11 a.m. – 10 p.m. Mon – Thu, 11 am – 11 pm Fri/Sat, and 10:30 am – 10 p.m. Sun. Avg. out-the-door cost for split appetizer, entrée, split dessert and 1 – 2 drinks is ~$78/person. For more information, call (818) 551-1666 or visit Frida Americana online.
Qdoba, the national fast-casual Mexican chain known for customized burritos, tacos, bowls and other favorites, has unveiled its new ‘United by Flavor’ campaign to celebrate “flavorful food, flavorful places and flavorful people.” The campaign builds on Qdoba’s approach to personalizing every dish to the guest, and welcoming “people of all flavor profiles” to walk in through their doors.
“We love giving our guests the freedom to try our food and create their own meals. In fact, we think that’s where the real magic happens, when people pair the most unlikely ingredients and make their own masterpieces,” said Jill Adams, vice president of marketing, QDOBA. “As great as our ingredients taste individually, they taste even better when the flavors are united together.”
Qdoba backs up this statement in full by charging nothing for guacamole, queso and other premium ingredients. Their ‘Our Good Guarantee’ also allows guests to try new and different flavor combinations risk-free—if you don’t like what you ordered, Qdoba will make you something different for free.
The campaign also highlights Qdoba’s focus on fresh ingredients and maximizing in-house preparation. Everything from avocados to jalapenos are carefully sourced and stored. Staff slice vegetables and fire-grill steak and chicken on a daily basis.
Qdoba is also remodeling several of its restaurants to better represent the united by flavor campaign, as well as delivering an expanded alcohol menu to a select few. Some Qdoba guests will be able to treat themselves to draft and bottled beer and margaritas.
For more information, visit Qdoba online.
Benjamin Brown is a seasoned restaurant writer and hospitality consultant, serving up SoCal's hottest food news and reviews.