One of LA’s top cheesesteak spots is far from what you’d think of as the city’s foodie hotspots. Housed in a humble storefront on the corner of 39th and Figueroa, directly across from the coliseum and a half block from the USC campus, Figueroa Philly isn’t the posh hautespot you’d find in Silverlake or Westwood. Faux wood communal tabletops and rustic industrial décor simply aren’t a fit in an area that far away from the yuppie hustle and bustle, not to mention that any true Philadelphian would balk at seeing a cheesesteak spot all dressed up in such a way.
Figueroa Philly sticks to its roots, or rather, borrows the roots of your classic east coast hole in the wall. Rib eye steak, Amorso rolls shipped directly from Philly, and of course your ever-popular cheese whiz. The only thing that owner Danny Hizami, who bears an interesting resemblance to Ray Romano, ‘LA-ified’ about the place was the sourcing of high-end ingredients. The meats and cheeses—the real cheeses, at least—are all Boar’s Head, veggies are fresh, and of course everything is cooked to order.
While Figueroa Philly has been open since 2010, the property where it resides has been in Hizami’s family for more than 40 years. And because he has the ridiculous advantage of owning his restaurant outright, he’s got the freedom to charge less and experiment more. He’s assembled a small but loyal team that’s been with him for nearly two decades, and they’ve hatched not just a slew of indulgent cheesesteak offerings, but also a secret menu that unlocks even more.
Your classic cheesesteak, or the ‘Famous Figueroa Philly,’ has your classic rib eye steak, onions, peppers, mushrooms and cheese whiz. Branch out a bit for a New Yorker with Pastrami, mustard and pickles, and in any case get an order of onion rings, delivered in massive quantity and fried to a perfect golden brown. Things get interesting on the secret menu, where the Yin Yang essentially combines the two orders and the Philly fries turn carne asada fries on its head.
These carnivorous compilations are joined by the up-and-coming Hot Cheeto cheesesteak. Exactly as it sounds, this new-age concoction melds crushed hot Cheetos into the whiz, plus a few on top for good measure. Similar to Doritos mac ‘n’ cheese, if it sounds good then you’re going to love it. Also be on the lookout for an eating challenge with 'The Frankenstein,' a massive double cheesesteak with hot dogs, french fries, onion rings, pepperoni, peppers and onions.
Figueroa Philly is located at 3850 S Figueroa St, Los Angeles, CA 90037. Open 10a – 8p 7 days a week. Avg. out-the-door price for cheesteak, split side and a drink is ~$15/person. For more information call (213) 748-9073 or visit FigueroaPhilly.com.
Benjamin Brown is a seasoned restaurant writer and hospitality consultant, serving up SoCal's hottest food news and reviews.