![]() Many of us have been in this position before: You’re browsing through restaurants online, looking for a fun place to dine that night. Nothing fancy needed; just a relaxed spot to enjoy good food and atmosphere. You find what seems to be the perfect place. You check out the menu and it looks good…but where are the prices? How much will this meal cost? The last thing you want is to make the drive only to find out this place is twice as much as it’s supposed to be. You move on, continuing your search for a match you can be sure about. Not all restaurants are created equal, and different online strategies are necessary for each establishment to maximize conversion—in this case, getting a customer who finds you online to actually walk into your restaurant and pay for a meal. And while we discussed enhancing your online presence through SEO in a previous issue, the decision to post menu prices online can make or break the customer’s decision to actually visit your restaurant. So when do you post your menu prices online? There is no golden rule, but generally speaking you should only forego posting prices if you cater to the kind of guests where money is never an issue. This said, I’ve outlined several points to address the issue further. 1. Know your customer This idea has been mentioned several times across previous issues, and will inevitably be mentioned again in the future. Every successful business knows its core customers, and restaurants should be among the strongest performers in this regard. This doesn’t mean you need to sit down with every 2-top to memorize their name and favorite order. Rather, simply observe the types of people who dine with you. How old are they? What is their average spend per visit? What items are being ordered more often, and at what price point? What items are not selling, and are those coming at a different price point? When to post prices online: When your target customer is more price-sensitive. Typically, this customer is younger or in a lower income bracket. They order fewer items and tend to choose from the cheaper options on the menu. This type of customer needs to be sure about what they’re going to spend before they walk in, or else they won’t walk in at all. 2. Know yourself This one may seem obvious, but I have personally glanced over many great-looking restaurants simply because they didn't align their pricing strategy with their identity. Simply put, know whether your restaurant is considered casual or high-end. There’s certainly a lot of gray in between and everyone has their own opinion, but the answer can probably come back to your customers. Their demographics and purchasing decisions should say it all. Brand misalignment leads to much bigger issues than online pricing. Very few roadhouse BBQ spots can pull off high-end appeal. Conversely, few customers will appreciate a cheap and cheap-looking steakhouse. Extreme examples aside, think about the kind of food you serve and your average check. When to post prices online: When your restaurant is on the casual side. If your restaurant has an entire section dedicated to pizza or burgers, you are almost certainly a casual place, no matter how posh your décor. Even if you consider yourself high-end, I would recommend posting prices online if your average check is less than $100/guest. 3. Know your motive Hiding menu prices online will work if you’re emphasizing the food and the experience. Again, this can only work in very high-end or reputable establishments where the customer cannot afford to care about the price. If you’re another new, posh-looking restaurant that serves a hip crowd and stays on top of the trends with a menu full of creatively-named dishes, then you’re likely catering to millennials. Millennials tend to be price-sensitive, and you cannot afford to lose them to a place that tells them exactly how much they're going to spend beforehand. If you think that hiding your prices online will help lure customers in, think again. Many will discover your prices one way or another, and many more will simply give up on you altogether. When to post prices online: If you’re trying to attract more customers into your restaurant. Unless you’re booked solid for days at a time, you likely fall into this category. Extremely important in any case is keeping your menu current, especially the prices. When customers mentally plan on ordering a $20 item and find that it’s $22 when they walk in, that will likely be the last time you see them. Always err on the side of caution when it comes to pricing: if you’re still in doubt of whether or not to post prices, post them.
46 Comments
9/5/2022 08:55:57 am
Really informative article, I had the opportunity to learn a lot, thank you. https://freecodezilla.net/free-download-wpml-nulled-c/
Reply
9/11/2022 02:30:13 pm
Really informative article, I had the opportunity to learn a lot, thank you. https://kurma.website/
Reply
9/12/2022 02:04:24 am
Really informative article, I had the opportunity to learn a lot, thank you. https://odemebozdurma.com/
Reply
9/14/2022 03:09:23 pm
Really informative article, I had the opportunity to learn a lot, thank you. https://bit.ly/site-kurma
Reply
10/4/2022 10:22:12 pm
I think this post is useful for people. It has been very useful for me. Looking forward to the next one, thank you. https://escortnova.com/escort-ilanlari/kahramanmaras-escort/dulkadiroglu-escort/
Reply
10/5/2022 04:07:46 am
It was a post that I found very successful. Good luck to you. https://escortnova.com/escort-ilanlari/kayseri-escort/tomarza-escort/
Reply
10/5/2022 07:15:19 pm
I follow your posts closely. I can find it thanks to your reliable share. Thank you. https://escortnova.com/escort-ilanlari/samsun-escort/tekkekoy-escort/
Reply
10/6/2022 06:51:23 am
I support your continuation of your posts. I will be happy as new posts come. Thank you. https://escortnova.com/escort-ilanlari/bayburt-escort/
Reply
10/7/2022 06:16:31 am
I think the content is at a successful level. It adds enough information. Thank you. https://escortnova.com/escort-ilanlari/yalova-escort/cinarcik-escort/
Reply
10/7/2022 04:46:51 pm
Thank you for your sharing. I must say that I am successful in your content. https://escortnova.com/escort-ilanlari/mersin-escort/akdeniz-escort/
Reply
10/8/2022 04:43:36 am
Thoughtful and real content is shared. Thank you for these shares. https://escortnova.com/escort-ilanlari/kahramanmaras-escort/elbistan-escort/
Reply
11/22/2022 09:05:23 pm
Tıkla evde calismaya basla: https://sites.google.com/view/evden-ek-is/
Reply
12/10/2022 06:19:29 pm
Uygun fiyatlardan takipçi satın al: https://takipcialdim.com/
Reply
12/10/2022 08:40:52 pm
Tiktok takipçi satışı burada: https://takipcialdim.com/tiktok-takipci-satin-al/
Reply
12/10/2022 08:41:22 pm
İnstagram beğeni takipçi satın al: https://takipcialdim.com/instagram-begeni-satin-al/
Reply
I love that you talked about how successful businesses will understand who their customers are which is why they become strong performers in this industry. I hope to find restaurants like those now that we will be looking for a place to meet up with my friends. Since we only see each other once a year, we would definitely want the experience to be a good one with great-tasting food as well.
Reply
12/16/2022 01:49:55 pm
takipci satın almak için tıkla: https://takipcim.com.tr/
Reply
4/5/2023 11:36:45 pm
Excellent! Thank you for this post. This is very helpful and resourceful article. I will recommend this to my friends!
Reply
4/6/2023 01:48:20 am
Details about the Post Your Menu Prices Online are provided in this piece. This essay was enjoyable to read, and I would recommend it to others. I appreciate your writing. We are all very grateful for this and anticipate receiving more information like this in the future. Check out Santaluciapizza.com as well; it has some excellent observations.
Reply
4/28/2023 04:51:04 am
Amazing Article! I appreciate you sharing this highly interesting article, and I look forward to reading the most recent one. You can also visit https://www.7xm.work/register?affiliateCode=mnumc
Reply
5/4/2023 02:10:29 am
Amazing Article! I appreciate you sharing this highly interesting article, and I look forward to reading the most recent one. You can also visit https://bit.ly/3Hu2pyt
Reply
5/8/2023 04:36:25 am
I'd like to say that this article really forced me to do so. Really nice post!
Reply
5/9/2023 11:17:33 pm
fantastic article I enjoyed looking at your webpage. I don't comment very frequently, but I have to give you a thumbs up for merit! I appreciate you sharing your expertise. Download this link if you're seeking for a money-making app https://casinoclub.ph/7xm-casino-team-wiyow/
Reply
5/15/2023 12:23:38 am
fantastic article I enjoyed looking at your webpage. I don't comment very frequently, but I have to give you a thumbs up for merit! I appreciate you sharing your expertise. Download this link if you're seeking for a money-making app https://casinoclub.ph/7xm-casino-team-wiyow/
Reply
5/16/2023 12:56:52 am
Just wanted to drop a line to say that I absolutely loved your blog post! It was insightful, engaging, and really made me think. Can't wait to read more from you!You can also go to https://casinoclub.ph/7xm-casino-team-wiyow/
Reply
5/25/2023 01:10:56 am
Thank you for the article. I found it valuable and insightful. If you want to download a money-making app, go to https://casinoclub.ph/7xm-casino-team-wiyow/
Reply
6/7/2023 12:30:52 am
Thanks for the amazing article! Your work is truly appreciated.
Reply
6/9/2023 05:36:15 am
Thank you for the article! It was great. If you want to download a money-making app, go to https://casinoclub.ph/7xm-casino-team-wiyow/
Reply
Right here is the right webpage for anybody who hopes to understand this topic. You realize a whole lot its almost hard to argue with you (not that I really would want to…HaHa). You definitely put a new spin on a subject that’s been discussed for decades. Wonderful stuff, just great!
Reply
9/26/2023 04:49:36 am
Thank you for sharing your knowledge and expertise. Your work is making a positive impact, and I'm grateful to have had the opportunity to engage with it. I look forward to reading more of your articles in the future. If you're looking for a money-making app, click this link: https://tinyurl.com/52us5rzu
Reply
9/26/2023 05:20:25 am
Your article was excellent. It was clear, concise, and engaging. Thank you for sharing your knowledge with the world. If you want to download a money-making app, go to https://tinyurl.com/52us5rzu
Reply
Leave a Reply. |
AuthorBenjamin Brown is a seasoned restaurant writer and hospitality consultant, serving up SoCal's hottest food news and reviews. Categories
All
Archives
June 2021
@Foodie_Biz |