Master’s of Taste Sees Landmark Sellout in its 4th Year

Masters of Taste at the Rose Bowl in Pasadena

Master’s of Taste solidified its presence as one of LA’s elite food festivals this year, selling out for the first time and bringing in a record-setting crowd. More than 100 vendors, or ‘Masters’ as they’re called here, showcased an eclectic lineup of global cuisine, craft beer, wine, spirits and—an apparent crowd favorite—desserts for guests to enjoy. Taking place on the field of the historic Rose Bowl in Pasadena, this year’s Master’s of Taste couldn’t have asked for more perfect weather, and despite its infancy compared to other long-time food festivals, went off without a hitch. 

Master’s of Taste saw the return of several past favorites, as well as some new players that took people’s breath away. Local eateries from across LA came out in full force, dishing out everything from American classics to worldly fusion to exotic dishes far-away places. Sticky Rice’s chicken khoo soi noodles, served in an absolutely addictive red curry, exemplified the latter statement. Mercado’s equally addictive tacos, Gus’s Bar-b-q’s brisket and cornbread, and LKSD’s dry-aged ribeye with smashed potatoes added to the day’s rich flavor. 

Ascension Cellars, Kieu Hoang Winery and Navarro  Vineyards were just a few of the event’s many wine providers. Local breweries included Indie Brewing Company, MacLeod Ale, Iron Triangle Brewery and Los Angeles Ale Works. The Raymond 1886, while serving an excellent porchetta, took the cake for killer cocktails with its ‘midnight pancakes,’ which bore no resemblance to its name but went down in spectacular fashion nevertheless. Making a strong presence as well were non-alcoholic beverage vendors, such as Humm Kombucha and East Imperial Superior Beverages. 

The event’s ‘Sweet Masters,’ or dessert purveyors, proved yet again to be among the day’s highlights. Leading the way was Supercool Creamery, which put on a show by utilizing liquid nitrogen to make their ice cream on the spot. Fantasy Frostings had a new pastry on display every time you turned your head, with head-turning creations like salted caramel and confetti cupcakes, banana crème tarts and cranberry scones. 

This year’s Masters of Taste was hosted by local Celebrity Chef Michael Hung of Faith and Flower, who could be seen conversing with guests while somehow simultaneously serving signature creations. Each year, Masters of Taste proceeds go to Union Station Homeless Services. For more information, visit MastersofTasteLA.com.