Foodie Biz
  • Home
  • About
  • Blog
  • Consulting
  • Contact

Foodie Biz Blog

Easy to Please, Hard to Impress

Making the Epoxy App Stick in the Restaurant World

3/11/2016

27 Comments

 
Picture
Dave Gasparine, like many franchise owners, was sick of the complications that came with marketing his businesses. Frustration had swept over his peers, partners and 21 franchise team members: despite all the experience among them and all the marketing tools they tried, none had found a solution that actually worked.
 
He turned problem into profit by creating Epoxy, a user-friendly smartphone app that merges restaurant marketing, customer loyalty and overall simplicity.
 
“Business is a bucket and customers are the water that fills it. So many tools focus on adding hoses, but ignore any leaks the bucket might have,” Gasparine begins. “Customer loyalty, the water already in the bucket, is the most important thing. Epoxy is the glue that holds the bucket together.”
 
Speaking with a directed tone and a warm smile, Gasparine commands the presence of a driven entrepreneur. Holding an engineering degree and 10 years in the hotel industry, he develops his work integrate his hospitality experience into the business world.
 
The problem came with marketing.
 
“When you’re a small business owner, managing marketing and PR is over your head,” Gasparine said. “The stress of adopting so many programs into a restaurant was…an extra business on its own. There are so many different concepts, but no way to combine them all into one.”
 
Every restaurant owner he talked to was going through the same pains. “It added up to the marketing companies enjoying all the benefits and the owners gaining nothing,” he said.
 
Each marketing campaign held great potential, but shortcomings within each one led to failure. Gasparine created Epoxy to combine the best of every major restaurant marketing service.
 
The tagline is “All stuck together in one app.”
 
“Our vision for businesses is to create a system that owners can adopt with ease to alleviate the headaches of running a restaurant,” Gasparine said. “And for users, we’ve created a marketing platform that customers actually enjoy using and will recommend to others.”
 
The way Epoxy works is simple, providing simultaneous mutual benefit to restaurant owners and their customers. When a restaurant signs up, they offer an initial discount for customers, as well as a digital punch card as a loyalty incentive [i.e. buy 9 sandwiches and the 10th one is free]. The restaurant in turn receives a QR code [the scannable squares for smartphones], whereby customers claim deals and ‘punch’ their digital cards.
 
Customers find restaurants on Epoxy’s search engine, neatly organized by category, location, and service among other options. Restaurants each have their own page, containing essential information such as address, menu, phone number and pin, which owners can customize for exact location [i.e. exactly where you are in a shopping mall or busy intersection].
 
Once users pull up a discount, Epoxy turns the phone into a scanner, which scans the restaurant’s QR code on site. The roles are reversed intentionally: by holding onto one QR code, restaurants ensure that discounts can’t be duplicated or sent to non-users.
 
The process takes about 20 seconds per customer. Epoxy’s design team comes from Apple and Fandango, and built the app with business owners’ need for ease in mind.
 
Epoxy promotes restaurants through an enhanced word-of-mouth process. Users can send discount offers to friends. If those friends use the discount, the person who sent it receives an extra punch on their digital punch card.
 
“It works out for everyone,” Gasparine said. “Customers get great deals and incentive to return, restaurants gain loyal customers, and Epoxy reaches more users, all through the same process.”
 
For restaurant owners, one of the app’s most profound benefits is its data tracking. Every time a user sends or claims a deal, the data goes right to the restaurant. Owners can see how many customers have claimed deals, how often they return, how many times customers recommended the restaurant to others, and the frequency in which those recommendations turned into paying customer visits.
 
“Printing costs for paper punch cards alone is more than $50,” Gasparine said. “Text services run more than $200 a month. This is going to save businesses a lot of money and even more headache.”

27 Comments
Ankara haber link
7/19/2022 12:47:25 pm

https://www.sondakika06.com
Ankara haber

Reply
takipçi satın al link
8/1/2022 03:08:50 am

Really informative article, I had the opportunity to learn a lot, thank you. https://takipcisatinalz.com/takipci-2/

Reply
dedektorler link
8/2/2022 12:41:15 am

Really informative article, I had the opportunity to learn a lot, thank you. https://www.ugurelektronik.com/

Reply
instagram takipçi satın al link
8/2/2022 07:50:21 am

Really informative article, I had the opportunity to learn a lot, thank you. https://takipcialdim.com/ucuz-takipci-satin-al/

Reply
takipci satin al link
8/2/2022 01:52:00 pm

Really informative article, I had the opportunity to learn a lot, thank you. https://www.takipcikenti.com/instagram/turk-takipci/

Reply
okx kayıt olma link
8/9/2022 03:38:53 am

Really informative article, I had the opportunity to learn a lot, thank you. https://www.smsbankasi.net/2022/01/okex-nedir-nasl-kayt-olunur-nasl.html

Reply
etsy yurtdışı kargo link
8/9/2022 06:19:00 am

Really informative article, I had the opportunity to learn a lot, thank you. https://www.smsbankasi.net/2022/08/amazon-shopify-aliexpress-walmart-ebay.html

Reply
side transfer link
8/9/2022 07:35:58 pm

İçerik çok güzel. side transfer : https://www.alanyagroup.com/haberler/side-transfer-7-24/

Reply
Turkcell mobil ödeme bozdurma link
8/19/2022 01:41:23 pm

Really informative article, I had the opportunity to learn a lot, thank you. https://guvenbozum.com/

Reply
mobil ödeme bozdurma link
9/12/2022 12:25:26 am

Really informative article, I had the opportunity to learn a lot, thank you. https://odemebozdurma.com/

Reply
web site kurma link
9/30/2022 04:45:22 am

It's great to have this type of content. Good luck with your spirit. Thank you. https://bit.ly/site-kurma

Reply
child rape porn link
10/3/2022 01:06:10 am

child rape porn watch hd and die of pleasure

Reply
bismil escort link
10/4/2022 08:02:25 pm

I think this post is useful for people. It has been very useful for me. Looking forward to the next one, thank you. https://escortnova.com/escort-ilanlari/diyarbakir-escort/bismil-escort/

Reply
ekinozu escort link
10/5/2022 02:48:02 am

It was a post that I found very successful. Good luck to you. https://escortnova.com/escort-ilanlari/kahramanmaras-escort/ekinozu-escort/

Reply
ilgaz escort link
10/6/2022 02:46:58 pm

I support your continuation of your posts. I will be happy as new posts come. Thank you. https://escortnova.com/escort-ilanlari/cankiri-escort/ilgaz-escort/

Reply
ardahan escort link
10/7/2022 07:15:14 am

I think the content is at a successful level. It adds enough information. Thank you. https://escortnova.com/escort-ilanlari/ardahan-escort/

Reply
korsan taksi link
11/13/2022 12:44:19 pm

Tıkla: https://taksikenti.com/

Reply
ledger live link
11/20/2022 05:26:25 am

Ledger Live : Most trusted & secure crypto wallet

Reply
betinfo link
11/22/2022 08:55:51 pm

It was a successful post.These types of posts are very helpful.

Reply
evden iş imkanı link
11/23/2022 10:24:23 am

Hemen Göz At evde para kazanmaya basla: https://sites.google.com/view/evden-ek-is/

Reply
mrbahis link
12/6/2022 02:37:51 pm

Congratulations for the successful article. I can't wait for the sequel.

Reply
mrbahis link
12/8/2022 10:30:57 am

This is nice work. Seeing good works on good days gives one peace of mind.

Reply
sportsbet link
12/10/2022 06:48:30 am

I follow your work closely. Congratulations for this beautiful content.

Reply
instagram beğeni satın al link
12/11/2022 06:47:02 am

İnstagram beğeni satışı yapan firmamıza göz atın: https://takipcialdim.com/instagram-begeni-satin-al/

Reply
takipçi satın al link
12/16/2022 11:15:30 pm

takipçi satın al ve sitemizi ziyaret et: https://takipcim.com.tr/

Reply
sms onay link
12/16/2022 11:15:40 pm

Hemen Göz At: https://www.smsonay.com/

Reply
casino siteleri link
12/29/2022 04:09:02 am

online bahis oyna: http://haikuboy.com

Reply



Leave a Reply.

    Picture

    Author

    Benjamin Brown is a seasoned restaurant writer and hospitality consultant, serving up SoCal's hottest food news and reviews.

    Categories

    All
    American
    Anaheim
    Beer
    Beverly Hills
    Biz
    Biz Tips
    Brunch
    Celebrity Chef
    Cocktails
    Comfort Food
    Consulting
    Downtown
    Economical
    Food Festival
    Glendale
    Hollywood
    Huntington Beach
    Irvine
    Italian
    Japanese
    Koreatown
    Las Vegas
    Long Beach
    Marina Del Rey
    Mexican
    Middle Eastern
    Newport Beach
    Pasadena
    Peruvian
    Pizza
    Rancho Santa Margarita
    San Diego
    Santa Clarita
    Santa Monica
    Seafood
    Small Plates
    South Bay
    Steakhouse
    Studio City
    Thai
    Venice
    Ventura
    Westlake Village
    Westood
    Wine
    Woodland Hills
    Yorba Linda

    Archives

    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    September 2020
    April 2020
    March 2020
    February 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016

    Instagram

    @Foodie_Biz

    Picture
Home
About
Blog
Consulting Tips
Contact
Legal
Foodie Biz provides restaurant news and reviews for the food community, as well as consulting advice for restaurant owners and other hospitality professionals.
Contact Foodie Biz for media opportunities and freelance consulting projects.

Contact Foodie Biz

Picture
  • Home
  • About
  • Blog
  • Consulting
  • Contact