Art Beyond the Glass saw another successful year, bringing together a lively community of LA’s bar and beverage professionals in electric and ever-so-festive fashion. The annual event, which is dedicated to celebrating the artistic side of bartenders’ lives—literally—showcases painting, music, and all types of performance for a like-minded and rowdy crowd. Throw in endless craft cocktails and vendor experiences that stretch the realm of creativity and you’ve got about as ironically sophisticated take on a college party as you can get.
Held in the Los Globos Theater, Art Beyond the Glass welcomed an array of classic and up-and-coming drink purveyors that came ready to cater to their seasoned audience. Hendricks Dry Gin commemorated the event’s timing with a ‘midsummer solstice’ that included a number of summery drinks combined with a fully-costumed [read: scantily-clothed] Puck, emblematic of A Midsummer Night’s Dream. Ilegal Mezcal was back with hand-injected Jell-O shots (yes, they had syringes on hand). Adjacent to them, Tromba Tequila offered up a sinfully sweet alcoholic melon sorbet topped with vanilla tapioca.
While Art Beyond the Glass is not necessarily known for food, Marker’s Mark made the day by dressing up their booth as a makeshift In-n-Out and—you guessed it—ordering dozens of In-n-Out burgers for the crowd. Patrons chomped and drank away whilst playing Duck Hunt at the Super Mario Bros setup hosted by Suntory.
Ford’s Gin went the extra mile by serving their drinks in gigantic ice blocks. Jägermeister promoted its new Jägermeister Manifest, but only for those who deemed themselves worthy by completing a medieval maze in 2 minutes or less to obtain the key necessary to unlock the libation from its display case. Jack Daniels, which hosted “Lynchburg Crossfit,” served up a drink that supposedly required handstand pushups and burpees to order, but—unsurprisingly—most were able to try it by just asking nicely.
On the artistic side, Art Beyond the Glass featured a number of live art creations, a silent auction, and musical performances. Event proceeds benefited Beautify Earth, an LA-based nonprofit dedicated to beautifying communities through public art. Be on the lookout for next year’s Art Beyond the Glass, taking place June 2020. For more information, visit ArtBeyondTheGlass.com.
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Benjamin Brown is a seasoned restaurant writer and hospitality consultant, serving up SoCal's hottest food news and reviews.